Many SEO audits generate long lists of issues without explaining what it all means, what matters most or how on earth to set about improvements.
I focus on identifying the changes likely to have the biggest commercial impact, so you can prioritise effectively rather than waste time fixing low-value problems that take you nowhere.
SEO Audit and Action Plan
Improve SEO Performance
Does any of this sound familiar?
If any of those points ring true, you’re thinking responsibly. But it’s not always easy to know what’s going wrong, what SEO tasks need to be addressed first, or where the best opportunities are.
I’ll carry out a detailed review of your website’s SEO performance to identify technical issues, content gaps, missed opportunities, and strategic weaknesses.
You’ll receive clear, prioritised recommendations focused on the actions most likely to improve rankings, traffic, and conversions.
SEO Troubleshooting and Recovery
Investigate SEO Problems
Are you in any of these situations?
It doesn’t matter if you’ve tried SEO before and didn’t get the results, or this is your first introduction to it.
When your website is your main advertising or selling tool, your business depends on getting to the bottom of issues to get things back on track.
If rankings drop, traffic declines, or performance suddenly stalls, I’ll investigate the underlying causes and identify exactly what went wrong.
Whether it’s a technical issue, migration problem, or algorithm impact, you’ll get clarity on what’s affecting performance and how to recover.
“The audit was fascinating to be honest – we had no idea about any of this! Mandy pointed things out we’d never considered before, but it makes a lot of sense. Our marketing team is working through the action plan.”
Nicola Turner, PME Training
What I can deliver
Proactive SEO audits and a clear explanation of my findings
I’ll look at your website in a holistic way to discover everything I can about it, from a technical diagnosis to content quality, on-page optimisation and link profile. You’ll receive a comprehensive (but plain-English) report with my findings, and then a follow-up meeting with me to go through everything and answer your questions.
Technical SEO diagnosis
In these top-to-bottom audits I’ll look at the technical foundations of your site, how fast pages load and how well optimised existing content is, using a variety of professional SEO auditing tools such as SEMRush and Screaming Frog.
Recovery planning and implementation roadmap
Depending on the outcome of the audit, we can talk about the road to recovery. This can seem daunting at first, but having a roadmap with prioritised recommendations can help you see the best way ahead.
Opportunity analysis
Sometimes the problem isn’t so much what’s broken, as what opportunities are you missing out on? Content gaps, a search-engine- and AI-friendly structure, better trust signals or evidence of your experience and expertise. There are often easy wins that can turn your SEO around.
